Italian superbike Ducati is bringing specially crafted bike gear to its customers in India and help them define their personality and character. Over years, superbike accessories such as leather, denim, boots, gloves, and helmets have been gaining currency due to its fashion as well as functional aspect.
“Introducing apparel and accessories in Indian market is a part of our strategy, especially riding gear as safety is one of the biggest priorities for Ducati,” said Sergi Canovas, Managing Director of Ducati India. The apparel and accessories from the superbike brand will be shipped to India from Ducati Italy.
While the rise in sales of high-end luxury motorcycles are evident, the riders today look to stand out from the crowd and opt for riding gear that represents authenticity, freedom and a form of self-expression – which Ducati offers.
Ducati’s wide range of apparel comprises of T-shirts, shirts, jeans, caps, casual shoes, sunglasses and riding gear like jackets, riding pants, full leather racing suits, gloves, boots, helmets, etc. for both men and women. “We also have a vast range of motorcycle accessories for each Ducati model, which are further defined into categories like performance, protection, safety, comfort and style,” informed Canovas.
All the showrooms across nine markets in India sell the full range of Ducati and Scrambler apparel and accessories along with, of course, the motorcycles. In order to reach online customer base, the superbike brand has collaborated with Flipkart as its official distribution partner. Its emphasis on livery was also brought forth at the recent launch of the Multistrada 1260 Enduro in India, priced at ₹19.99 lakh.
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