A new global partnership has been aired between the British leather goods brand Mulberry and the online luxury fashion retail platform Farfetch. This collaboration will be effective from April 18th which will be on a global concession basis and would enhance the direct to consumer model of the brand.
This partnership is looked forward to strengthen the international omni-channel strategy of Mulberry as well as its international presence. It has opened major new physical stores recently like the Regent Street flagship but online stays as a key in its strategy of growth.
This would open avenues for Mulberry to position itself directly in front of a global luxury audience and offer a line of its signature leather bags like the Amberley collection.
Other ranges like small leather goods, ready-to-wear, shoes and sunglasses collection will also be available for shopping to the customers. Being a leading global technology platform, Farfetch through its partnership will contribute to the development of Mulberry's international growth strategy that will also take it closer to global audience.
In order to extend their web sales, more brands are linking directly with Farfetch which is better than merely seeing their brands sell through the large number of luxury stores making their inventory available through the site.
Burberry has been the first brand that Farfetch has partnered with and this partnership is said to provide a significant development for the international growth strategy of the brand.
Image Source: www.farfetch.com