Sri Lanka based apparel conglomerate Hirdaramani has further taken a major step in its sustainability journey by teaming up with Ellen MacArthur Foundation. The apparel manufacturer has become the first Sri Lankan company to join the Make Fashion Circular initiative and hopes to set a positive example for the apparel industry.
While welcoming Hirdaramani, Francois Souchet, Lead, Make Fashion Circular said, “Hirdaramani has become a leader in innovating towards a circular economy for fashion. We are excited to see what we can achieve together.”
Launched in 2017 at Copenhagen Fashion Summit, the Make Fashion Circular initiative is dedicated towards stimulating the level of collaboration and innovation and redesign textile industry’s operating model, the one that aligns with the principles of the circular economy. Brands like Burberry, Gap Inc., H&M, NIKE Inc. and Stella McCartney are already associated with the cause.
By partnering with the initiative, Hirdaramani Group has expanded its reach to brands, designers, cities, philanthropists, NGOs, and innovators focused on creating a circular economy.
“Circularity is one of our key sustainable initiatives and we are delighted to be joining Ellen MacArthur Foundation as a participant of the Make Fashion Circular initiative. We are extremely confident that through this collaboration, we will be able to develop further solutions to reduce waste and pollution throughout our operations and within the total fashion industry,” says Nikhil Hirdaramani, Director, Hirdaramani Group.
Through the initiative, Hirdaramani Group has committed to the development of clothes designed to last longer and be worn more. No toxic substances or pollutants will be released when the clothes are produced and used.
Having factories in Sri Lanka, Bangladesh, Vietnam and Ethiopia, Hirdaramani is already committed towards reduction of usage of water, energy and chemicals in its manufacturing process through technology and innovation. Company's sustainability strategy is based upon ‘doing the right thing makes good business sense’ which is aligned with the UN Sustainable Development Goals and guided by a triple bottom line approach accounting for people, planet and profit.
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