US fashion retailer Michael Kors has announced the opening of an online store on Alibaba’s Tmall. The digital flagship will be featured on Tmall Luxury Pavilion, Alibaba Group’s dedicated platform for luxury and premium brands launched in 2017.
Commenting on the launch, John D. Idol, Chairman and Chief Executive Officer of Capri Holdings Limited, said in statement, “We are excited to launch our new Michael Kors digital flagship on Tmall and Tmall’s Luxury Pavilion. Consumers are becoming more digitally engaged with luxury shopping in China and Tmall Luxury Pavilion is the perfect venue for us to communicate Michael Kors’ brand vision.” Capri Holdings Limited is the fashion holding company behind Michael Kors.
About 700 million Chinese consumers use Tmall which is the largest B2C platform in China. The brand is looking to tap Tmall’s strengths to boost its presence online. The digital store to be launched will be the first third-party partnership for Michael Kors in China.
Customers will have exclusive access to the entire range of Michael Kors women’s and men’s products. The brand currently operates 149 stores on the country’s mainland.
Content with coming Michael Kors on board, Jiang Fan, president of Taobao and Tmall stated, “Michael Kors is an iconic, beloved brand and we are delighted to partner with them as they look to accelerate their momentum in the Chinese market.”
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