Pashion Footwear, has unveiled a new footwear that can be easily converted into a flats from heels. The technology uses a patent pending Pashion Stelo, that helps in easy converting of these footwear within few seconds.
The innovation developed by a Haley Pavone, a 23 years old entrepreneurs, allows the customers to convert their heels into flat with just a few twist of the wrist. For transforming it into a flat wearer can detach the heel by twisting it with ease and then clicking on the flat heel cap. While converting it back into a heel is as simple as locking it back into the place and turning it into original placement.
Customer buying the Pashion Footwear shoe will get a complete “Convertible Tech package” including the removable Pashion Stelo arch support, rubber heel caps and a drawstring bag to stow parts when not in use. The Stelo are of the size of sunglasses and can easily fit in the purse.
The Pashion Footwear is currently launched two shoe style namely ‘Pashionista’ and ‘Girl Boss’. Pashionista features a classic silhouette update, soft patented leather and an adjustable ankle strap and gold buckle. While the Girl Boss is a twist on the pump heel, featuring a closed-toed upper made with soft patent leather and accented with a delicate gold clasp. "Pashion Footwear was developed by women, for women. Our company's name was born from our mission to bring practical fashion to ladies of all ages and backgrounds. These days, women do it all – and so should their shoes." " said Pavone. These footwear were developed keeping comfort as a major focus point.
Slowly many new varieties, style, colours and heel type will be introduced in the market. Pavone launched the product while she was still in college with an aim to develop a footwear that was comfortable for a woman throughout the day. Over the years she raised $1.7 million from investors, created 10 prototypes, obtained patent-pending status in 30 countries. Under her guidance, the prototype were created by an a team of members from the biggest footwear brand.