Raving fans across the world visit the world’s biggest electronic dance music festivals Tomorrowland every year. This year Tomorrowland music festival will gather music lovers in Belgium from July 19 to 29.
Interesting fact associated with this year’s Tomorrowland is that the crew and about 8,000 participants will be wearing T-shirts made by Indian tribals.
The Tomorrowland team, on account of celebrating their 15th anniversary, aspires to send out a powerful message by opting for sustainable T-shirts for their crew members.
These T-shirts made of organic cotton is manufactured in the garment factories based at Tirupur and Coimbatore. The cotton was raised in 26 villages under Pachipenta, Kurupam and Gummalakshmipuram in Vizianagaram district and Bhamini of Srikakulam district by the tribals of Andhra Pradesh. 230 farmers cultivated about 18 tonnes of organic cotton to be transformed into T-shirts.
It has been possible due to the vision and efforts of Grameena Vikas Kendram, an NGO along with the partnership of Urban Fibres, Belgium. The NGO under its Regenerate the Environment Society and Economy through Textiles (RESET) programme, took utmost care in producing the cotton by teaming up with farmers, ginners, spinners, knitters, dyers and garment workers in the supply chain.
The regenerative cotton was produced using climate resilient techniques and carbon farming. Farmers were convinced not to use chemical pesticides and herbicides and synthetic fertilisers. Furthermore, the unisex model T-shirts were printed with eco-friendly dyes.
“It’s a proud moment for us to sell 30,000 sustainable crew T-shirts for one of world’s largest music festivals by assuring 30% additional income for the tribal cotton growers of Vizianagaram and Srikakulam districts,” Sarat Gidda, Vice President of the NGO, told to a leading newspaper.
Seeing the response, the NGO is further aiming for 62,500 acres and 15,000 farmers in the coming five years for the cultivation of regenerative cotton. Through RESET, it has plans to take up organic cotton cultivation in Kadapa of Andhra Pradesh and Warangal of Telangana by later this year. “Our aim is to create the world’s first regenerative cotton value chain by imbibing the principles of ethical production and calling for conscious consumption, seriatim setting in motion, a self-sustaining system,” affirmed Sarat.
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